Wednesday, January 24, 2018

Professional Sports vs. Video Gaming

I'd like to compare my friend Jake with his son...

Jake was telling me that his son is "computer-game crazy!" Jake was complaining that besides school work, all his son wants to do is hang out with his friends, drink sodas and eat chips and pizzas and play video games.

Jake's son loves gaming.

Jake is not interested in video games and and says they are a total waste of time.

On the other hand, Jake was telling me that he "loves sports!" Besides work, Jake says he likes to hang out with his friends and, drink beer, eat pizzas and fried chicken and watch sports on TV or go to baseball or football games.

Jake loves professional sports on TV...

Jake's son is not interested in professional sports on TV and says they are a total waste of time.

I think video games are a waste of time. I think professional sports are a total waste of time. 

Both Jake and his son, would be better off if they didn't enjoy sitting in front of a box all the time.

Jake's son has grown up just like dad... The delivery system for mind-numbing experiences has changed. That's all.

Like they say, the nut doesn't fall far from the tree.

Wednesday, January 17, 2018

The True Story of the Rotters (Late 1970s Los Angeles Punk Band)

Rock Stardom for Dumbshits. By the Phantom Surfers!  Damn! Why didn't they put this out way back when? 
If I had read this in my youth, I'd have been bigger than Bavid Dowie! 
"The best book on the subject ever written. I wish it had more pictures, though." 
- Nigel Nitro of the Rotters

I got a message from one of those internet domain companies asking me if I wanted to buy a domain with the name of the band I was in forty years ago... 

Uh, I'll pass this time.... But it reminded me of some funny stories from the heyday of the Rotters...

L => R: Phester Swollen, Johnny Condom, Nigel Nitro (me),  Rip Chord 1977.

Today's post was originally written in the late 1980s (I believe). It was written by my best friend, Phester Swollen who was the original guitarist of the Rotters. My name was Nigel Nitro. I posted this today because I was reminded of just how bad rock music had become in those days...


The Rotters Story by Phester Swollen

It was 1978 and rock and roll was the worst putrefying heap of overblown bovine excrement imaginable. Walking into a record store was about as fun as having a raging bout of the Hershey squirts and with no choice but to use a Super Seven gas station toilet that was plugged with some wino’s puke and butt blow. Hearing the likes of Peter Frampton, Steely Dan, the Eagles, Fleetwood Mac and that phony working class schmuck, the Boss left us contemplating the big sleep to put us out of our misery. What the fuck was this shit? It sure as hell wasn’t rock. We were frustrated, pissed off and offended.
Nigel Nitro and I were a couple of nasty film production students at Moorpark College, just northwest of Los Angeles. We stuck out and didn’t fit in. Neither of us wanted to make films with a couple of retarded lovebirds walking on the beach to some lame ass Jim Croce ballad. Our goal was to make vicious, stabbing satires. If people were offended we knew we were on the right track. One night we both saw an episode of 20/20 on the lobotomy box ranting on the evils of this hideous new scourge on society from England called punk rock. It featured live footage of the Damned and the Sex Pistols with subtitles for the lyrics so that the world could see how vile and disgusting they were. They hated it. We loved it. If it pissed them off so much it HAD to be good! It had everything we’d been dying to hear for years and besides, any idiots could do it. That meant us too.
Within a couple of weeks we started The Rotters with another Moorpark film loony, Bruce Brink on drums and Rip Chord on bass. Bruce soon bailed out for fear that the local Oxnard or Ventura hillbillies would kill him for playing punk, a reasonable concern. Rip’s friend Johnny Condom took over on drums. Since Nigel and I were both students at Moorpark College we were able to weasel our way into the recording class almost immediately as they were in need of bands to record on the four track. The recording students hated us. We weren’t real musicians. We were sloppy, not together. We were out of tune most of the time. We didn’t know what the fuck we were doing. But we didn’t care. We had a lot of wild enthusiasm and the teacher of the class, Richard Simpson, caught on to this. He told us; "you guys aren’t any good, but you have fun and that’s all that’s really important." Then he encouraged us to put out a single, which he would master for us for free.
We’d played a few volatile shows. After being kicked out of the Mickey Moose disco in Ventura for sucking and being pelted with debris in Anisque Oyo Park in Isla Vista for being shitty, we knew we were good. Sit On My Face Stevie Nicks was a standout and the logical choice for the single. It had been written in about ten minutes as one of the worst songs possible while at the same time taking a stab at the big bucks rock world we hated so much. Amputee, a kind of anthem of the stupid, was on the flip side.

Once we had a test pressing we naively decide we should take it down to KROQ and give it to Rodney Bingenheimer to play. Rodney’s’ show Rodney on the rocks was THE punk show on L.A. radio at the time. We drove down to Pasadena to the station and snuck in by standing at the back door with a bunch of punk looking guest types. When they let them in, we walked in too. We didn’t know it right away but they were the Ramones and Clem Burke, the drummer from Blondie. Even though we didn’t have any drugs for Dee Dee, Rodney still played our record and put us on the air with Joey Ramone. Almost immediately Rodney asked us, live on the air, if we liked the Ramones. Nigel and I simultaneously said, "uh… er… we like the Sex Pistols". They broke for a commercial, told us "you guys gotta leave now!" and kicked us out. But the damage was done. KROQ was inundated with requests for Sit On My Face Stevie Nicks the next day.
For some strange reason Fleetwood Mac took offense. Well, there’s no accounting for taste. It seems this was the era when Mick Fleetwood was boning Stevie Nicks behind Lindsay Buckingham’s back and he felt he had to rescue her honor. Christ! As if they didn’t have enough problems of their own with all the break ups, infidelity, cocaine addictions and millions of dollars burdening them! They had to throw their weight around and go after some fledgling punk band. I guess it was a case of the big bully beating up the asthmatic wimp on the playground for making a smart ass comment and laughing during his oral report. We soon found we were banned in Los Angeles. Someone claiming to be Mick Fleetwood himself called KROQ and threatened them with a lawsuit if they played the song, then called Nigel at home with the same threat. All the major record stores in Los Angeles were threatened with no more big selling Big Mac albums if they sold our nasty little single. Ooh scary! What a threat. Who the hell bought Tusk anyway? It sucked the turds out of a dead bloated water buffalo’s anus. Some stores hid our records under the table like a bunch of pussys and some gave Fleetwood Mac the finger and still got their albums anyway. Then they decided to be less obvious and the doors to a number of the clubs in town closed to us mysteriously.

This was at the last show I appeared at in the USA with the Rotters was at UCSB with The Suburban Lawns and a bunch of other bands.
We didn’t really need their help in fucking everything up though. We could do that ourselves. Any money we might have made went into beer. We couldn’t play worth shit most of the time, didn’t follow any L.A. punk clique rules and were lazy as hell. None of this helped at all. The second single, Sink The Whales Buy Japanese Goods b/w Disco Queen, we couldn’t give away. None of us had any use for stacks of the record so many of the 1,000 copies went into the trash. Now it’s a coveted collector’s item. Go figure. Disillusioned, with our dreams of glory crushed, we broke up early in 1980. However, The Rotters have managed to survive although not with the original line up. But what the hell, how many punk bands stay the same for more than 20 years? The whole idea of middle age punks is offensive anyway. But then again, that’s the point.
Phester Swollen
NOTE: This is what started this all off.... $1888 (USD) for Are you out of your mind?

But, then again, for a band that couldn't give away its records, some of the old stuff sure sells for a lot of money. Anybody who'd buy this stuff must be crazy.

Tell me this is the very first one printed or a clerical error!


Monday, January 15, 2018

My Very Own Rock & Roll Swindle! How I Scammed the Music Business in Japan!

Alternative title: "How to use lessons of the Sex Pistols to sell records."

"Hype is always better than reality" - Me

In the early nineties, I ran one of the best-selling independent record labels in Japan. It was called "Samson Records." We were based in Shinjuku, Tokyo and I started the label with a guy from Osaka named Suzuki who owned a radio program recording studio named "Sam." Hence the name of the record label, "Samson Records." 

"I like your music!" - Me
"Of course you do...." - British artist

The company was set up so that I would split 1/2 with Suzuki everything we made. He provided the studios and staff and engineers. I would set up the music and branding and marketing... Later I would be given shares in "Sam" on a stock option (an option that I was never able to exercise). 

The former president of Tower Records Asia, Keith Cahoon, once told me that Samson was the number one selling Indies label in Japan.

This is a brief story about how that label began and how I scammed the Japan music industry.

The beginnings of Samson Label:

We wanted to make a cool indies label that had a policy of very stylish and sophisticated music. J-Wave FM radio station in Tokyo was booming and they had a very chic and stylish image. I wanted to sell music that they would air for us (I also had my own late night show on that station).

I was trying to license music from Europe (mostly France) but was having lots of trouble with conceited artists (what's new?) who wanted huge advances (like $25,000 ~ $50,000)... We didn't have any money to pay advances like that!

It was funny dealing with artists from around the world. If you were interested in music from an American artist and inquired with them, they'd normally say, "OK. Let's have our lawyers get in contact with each other." 

If you were interested in music from a Canadian or Australian artist, they'd normally say, "Great! We'll even pay for our own airfare to come play in Japan!"

If you told a European - or especially a British artist - that you liked their music, they'd take a drag on their cigarette and in a very aloof manner say, "Of course you do."

It was very difficult licensing music from Europeans and Americans. So I decided that we'd make our own stylish music. That first project became known as "Nadege" in Japan and was a smash Indies success that was later sold to a major label. 

Besides problems with licensing foreign artists for Japan, for Indies labels, there was (still are) problems with the music publishers in Japan. Mostly the problems are with the Japanese Society for Rights of Authors, Composers and Publishers (JASRAC).

At that time, JSRAC extorted money, er I mean, "arranged payment" from all small labels by a silly "sticker on album" system. JASRAC used to charge indies labels ¥90 per sticker to be placed on CDs (about $1.10) whether they sell or not - just for manufacture of product. To make matters worse, we were licensing indies bands who had no publishing in Japan so they wouldn't get a cent of the money anyway - JASRAC pays the money to the domestic major labels. It's a scam.

Anyway, JASRAC would make you buy these little stickers at ¥90 a pop to place on all CDs made. It seemed ridiculous to me.

No, you couldn't just print these on the CDs jackets either. They had to be the actual stickers!

A new label can't afford these types of charges up front. If our Indies label was going to fly, I had to figure a way out of these problems. But how?
Well, as I wrote about the other day in I Was a Teenage Punk Rocker - Why Dedication Beats Fanaticism Any Day! Even for Punk Rock or Success in Any Field!... I had a punk rock band background so I got to thinking.
First off, I went to Korea and made a deal to press CDs over there (I think I was one of the first, if not thee first, to go make a deal like that)... 

We got around massive import duties by having them ship the CDs as "unfinished product" (parts). The Korean manufacturer would ship the boxes, discs, wrappers all separately and then we'd assemble them into finished product by hand in Japan (that was a tough job!) We printed the sleeves, etc. locally in Japan.
Then I knew a half-French / Japanese girl named Vivi. Vivi was a Deejay at Bay-FM (a Chiba Japan FM radio station) and so was I. Vivi was an excellent singer. She also spoke perfect French (well, at least good enough for the Japanese). We put her and the engineer and the producer in the studio and played some music for them and told them to write songs like some examples that I had brought along for them to hear... You know, smooth jazzy lounge music (like Bossa Nova style, Sergio Mendez, etc....) They did a good job writing songs. They went to work on making the music and I would check it out every once in a while and add comments or advice...

Some advice they took; some they didn't. It was okay with me, I figured. If I already knew what 17-year-olds wanted to buy, I would have already been rich! And anyway, I was in charge of sales and marketing and branding anyhow....
In Japan, at that time, if a CD said, "Made in Korea" or "Made in Japan" on the jacket then there were 3 problems: One, if it said "Made in Japan" JASRAC would demand payment and two, if it said, "Made in Korea" Japanese radio station directors won't play it... Nor would store buyers at places like Tower Records, HMV, Virgin Mega-Stores buy them - that was the third problem... 

This was at the very start of the boom in foreign music stores in Japan and I desperately needed these stores to carry our product... I needed the local radio stations to play the songs... I didn't want to pay JASRAC unless I sold a record....

Malcolm McLaren

So, how to fool all these people? I thought about it for a long time and then it dawned on me like a bolt of lightening! I asked myself, "How would Malcolm McLaren or the Sex Pistols do it?" I soon had my answer. 
I forbade my staff from putting any Japanese writing on the CD at all. None. Zero. Verboten! Then in large letters on the back of the CD backing sleeve, I ordered the designer to write, "Made in France." 
When the JASRAC people saw that they thought, "Oh? Not manufactured in Japan? You don't have to pay publishing royalties!" And, since the sleeves were printed in Japan and parts shipped from Korea, I didn't pay import duties for finished product! (Smirk, smirk!) 

We finally finished the CD, put it all together and started selling it. We offered a really good price to stores for quality product that the stores believed was imported. Even though it looked like an import, we gave the stores excellent product for about half the price of a regular import. We even gave them 100% return rights. The CDs sold like hotcakes!
Soon after, I took some CDs to J-Wave (the big radio station in Tokyo that plays that kind of music) to promote the CD. 

There I met a director named Ishii san. Ishii san was a very arrogant and conceited little piece o' sh*t... er, I mean politically powerful radio director and producer. He was director of what was probably the most famous J-Wave radio program (I can't remember the name). I walked in with the CD to hand to him and he laughed at me (in a very condescending manner) and said, "I already have that CD. I bought it at the store yesterday!" (As if to say, "I'm always way ahead of you Rogers, you are always behind a cool trend setter like me!") 

I saw the CD he was proudly holding in his hand and had a hard time not laughing, but I bowed my head to him and said something like, "Yes. Of course. You are an expert on French pop music. It figures you'd have it first, Ishii san!"
That CD sold well over 20,000 copies in the first month. Considering that we were an Indies label, we made about $10.00 (USD) profit for every album we sold.

Later on we sold all the past released albums for that artist known as "Nadege" to Victor Records for about $600,000 (USD)... Hilarious, huh? We sold to Victor Records a "French pop group" that didn't really exist except that it consisted of one half-French / Japanese girl and two Japanese in-studio computer manipulator genius/dorks for over a half million dollars.  

Man, did we have a massive party the night that deal was signed!

I think they released several albums on Victor but never had any more hits... Major labels always have a way of making something cool quite the opposite.
We never were able to repeat the wild success we had with Nadege with other artists but we were able to still have several artist's albums that sold well over 15,000 ~ 20,000 each. 

It was a great time to be running an Indies label in Japan and it was a wonderful memory! It was my very own "Rock and Roll Swindle!"
The music was good, for sure... But the entire concept and selling and marketing was all a scam! It was a lesson that I will never forget: Hype truly is always better than reality!

Saturday, January 13, 2018

Ignore the Wishes of Sales Department at Your Own Peril

I had dinner with a friend and business partner who is an extremely famous businessman in Japan and in New Zealand. Hell, he has even been featured in the New York Times more than once! He was the first foreigner to ever IPO a company in Japan. In fact, he brought the first two foreign owned companies to the Tokyo Stock Exchange by a foreign founder in history. From those two deals he became a many times over multi-millionaire... Gee...Do you think it might be wise for me to listen to his advice?

He was telling me about a General Manager that was just terminated a few months ago from one of Japan's largest internet services.

He told me that the guy wouldn't listen to people and especially ignored the wishes of sales department. 

Anyone with business experience knows that is a sure-fire way to failure.

My friend explained it to me like this:

"Imagine that, Mike, you are the boss of, say, a company that makes vacuum cleaners. Sales have been going consistently down for the last few years. You need to do something. You have a sales force that's been with you for years, and knows the market.

Your company desperately needs to do something to get customers back to buying your vacuum cleaners. There are a few options from designers and factories and you must choose one to be the unit line-up that you make.

The sales department all want to make model A, but you think model B is better.

So even with all the evidence that you have compiled to prove that Model B is better, Sales - the people on the ground - are convinced that A is better. You ignore the wishes of sales department - not even offering any compromise - and you manufacture Model B.

Big mistake! Why? Now sales department feels that you don't listen to them and that their opinion isn't important. The sales department thinks that you don't know what you are talking about since it is they, and not you, who are in the field talking to clients and potential buyers. 

Is this a good result?

Maybe model B is better. But sales now feels disrespected or that their opinion doesn't matter. Are they now a Gung-ho sales force ready to sell the world? Or are they a disillusioned and disgruntled group that sighs at work and goes fishing a lot or even to play pachinko?

This was the worst result that could have happened. The project will fail because the sales force won't be motivated. This error in management has happened over and over and will continue to happen.

So, in our case, we fired the guy after a couple of years. I wanted to fire him within 6 months."

It's obvious, isn't it?

Good management will often decide nothing on their own. Bad management will decide and will also be obstinate. Good management will gather all important parties and have a discussion - even several - and try to gather a consensus and come to the best decision. Bad management doesn't. If there is a hung jury or a decision cannot be made by staff, then and only then, should management step in and make a decision. 

Bad management decides and then informs.

This is common business sense and well known professional management technique. To do otherwise is to risk your own job.

Ignore the wishes of sales staff and your own staff at your own peril!

For a more detailed description of these techniques and how to use them to keep your job! Please read the multi-million selling management books by Chris Collins, "Built to Last - The Successful Habits of Visionary Companies" and "From Good to Great - Why Some Companies Make it and Others Don't."

Monday, January 8, 2018

My Interview on BBC Flagship News Program, Newsday!

I was interviewed in Russia on Dec. 14, 2017, by Kasia Madera the main host of the BBC flagship news program, Newsday! Newsday is broadcast to over 200 countries and has 90 million viewers a day! We talked about "Ghostroads - A Japanese Rock n Roll Ghost Story" and the 2017 Sochi International Film Festival and Awards! Thanks Kasia! See you in Japan soon! 

12月14日ソチ国際映画祭のためにロシア・ソチに滞在中、プロデューサーのマイク・ロジャースが、カシア・マデラさん(英国BBC放送のNewsday ー毎日全世界200カ国900万人が視聴する番組ーのメインニュースキャスター)から映画「ゴーストロード」とソチ国際映画祭についてインタビューを受けました!カシアさん!ありがとうございます!放送日が決定したらお知らせします。

Tuesday, January 2, 2018

First Hollywood Divorce of 2018? Ronald McDonald & Colonel Sanders? Only in Japan!

There is a place in Japan that could be considered "Fast Food Heaven." It's a place in Japan where there is a McDonald's next door to a KFC. I have been going by here every Summer Holidays and New Year's for over 25 years!

I have been told that this is the only place in the entire world where a McDonald's stands right next door to a Kentucky Fried Chicken. They are supposed to be enemies. 

They don't normally open shop next to each other. But here they are. 

It's a sort of like a North and South Korea Demilitarized Zone excepting with french fries and chicken nuggets.
It is well known that the Colonel is fond of young spring chickens.

But, in a secret place in Japan, there they stand; A McDonalds shop open right next door to a KFC. 

I have even been inside these places a few times over the last twenty-five years or so. Until recently, it seems that Ronald and the Colonel did get along quite well... Sometimes, over the years, I wondered if they didn't get along a tad bit too well... 

Fraternizing with the enemy is treasonous and usually carries a penalty of death by firing squad.

So, I can understand Ronnie and Harlan wanting to be discreet.

I hear this is the only place in the entire world where a McDonalds and a 
Kentucky Fried Chicken stand next door to each other. 
I'd tell you where this is, but don't wanna ruin the neighborhood with tourists!

Up until this year, it seems that the Colonel and Ronald had gotten along quite well in this corner of the world. They stood right next to each other smiling. I could imagine all the great chats they had with each other and the friendly bragging about whose lunch set was the best deal or whose breakfast buns were hottest...

At this special place in Japan, the McDonald's and The KFC, even shared the second-floor dining space so that a customer could walk from one restaurant's dining area to the other. Really! You could buy a burger while your friend bought a chicken sandwich and you could still eat at the same table upstairs where two worlds met.

It was a match made in heaven! 

For the school kids in this town it was a dream come true: Perhaps after junior high school, Keiko would pack her bags and meet her secret lover Joji, from the local boys school at the second floor of KFC & Micky D's! Keiko loved burgers! Joji, wanted fried chicken.... So happiness could be met, they could be discreet, and their love could bloom at this place where the oceans met; where day met night; a place where opposites attract: Where the second floor of McDonalds connected with the second floor of KFC.

It was a truly unique place where the dreams of potatoes could fly with the dreams of MacShakes. Joji and Keiko could meet on the second floor and their love, as well as their appetites, could be satiated....

Of course, dear reader can imagine what other possibilities this offered Ronald and Harlan after dark when the shops had closed and the staff all gone home... And, with them, both Har and Ron (as they affectionately called each other) had to go back to their respective rooms... But wait! What about the connecting second-floor from one bedroom to the other, er, I mean, from one restaurant to the other? 

I can't imagine that Harlan and Ronnie sat downstairs all night and watched the darkened cash registers... Who knows what sort of hijinks went on between those two at night?

Well, judging by what I saw today at these restaurants, there's a trouble in Fast Foodland. Instead of both Ronald and the Colonel standing side by side smiling, Ronald has his back turned away from the Colonel. It looks like Ronald is pissed off about something and no longer even wants to see the Colonel's face!

The Colonel, being much older and more experienced with tender meat, realizes that appearances are important and he doesn't want the neighbors to start rumors so he's taking it all in stride. 

Ronald having a triple quarter-pound McHissy fit and acting like a poncy hairdresser. 
I asked the Colonel what was going on, but he had no comment.

I wondered why there was trouble in paradise and so I tried to investigate.
I walked to the upstairs area and was shocked to see that the joined dining areas are no longer joined together. There's a dividing wall that has been built. These areas were connected for years! They were best friends! 

They must have had one hellacious fight.

No more Keiko and Joji meeting for burgers and chicken after school; no more midnight escapades between Harland and Ronnie. 

I walked across the street to ask my old friend Mister Donut if he knew what had happened, but Mister Donut had moved. He was gone. No forwarding address. No nothing!

We'll probably never find out what really happened between Ronald and the Colonel... Maybe it's best we don't. It is probably too late to repair hurt feelings and broken hearts anyway...

2018 has just begun and with it, the dreams and hopes of millions for a better world.

But, in this one corner of the world, in this tiny town of Japan, 2018 has brought about the first "Hollywood Divorce" of the year: Ronald McDonald and Colonel Sanders are no longer friends in Japan. In fact, Ronald doesn't even want to see his old buddy Colonel Sanders' face anymore.

Could the year start off any worse?

It makes me sick.. All this talk about McD's and KFC... It's enough to mess up my stomach.

Independent Filmmakers! Get Theatrical Distribution in Japan! The Mt. Fuji - Atami Film & VR Festival

Would you like your film to get theatrical release and distribution in Japan? Award winners at The Mt. Fuji - Atami Film & VR Festival get just that because of The Mt. Fuji - Atami Film & VR Festival festival partners: Japan's biggest theatrical chain and Asia's largest satellite TV network! They are also supported by the Busan International Film Festival and their sister festival in Europe, the ÉCU European Independent Film Festival. 

The Mt. Fuji - Atami Film & VR Festival claims to be Japan's best independent international film festival supporting young talent around the world. 

They have six categories and twelve awards along with a gala opening and closing ceremony in Atami - The Hollywood of Japan!

Mt. Fuji overlooks the seaside resort of Atami. Atami is famously known as a seat for traditional geisha culture and has been called the “Naples of Japan.” But in June, Atami becomes the “Hollywood of Japan.”

Their mission statement says: 

"Creating dreams and hope through cinema is our vision. Returning Japan to the glory days of cinema for young filmmakers and independent artists is the goal of The Mt. Fuji – Atami Film & VR Festival. The Mt. Fuji Atami Film & VR Festival provides the perfect place for independent filmmakers and virtual reality creators to show their talents and art to the Japanese as well as people from around the world. The Mt. Fuji – Atami Film & VR Festival aspires to become Japan’s premiere, world-class film and virtual reality festival. We embrace ideas and innovation with creativity and we give independent directors a real competition to showcase their films and virtual reality projects to audiences who appreciate and love independent cinema."

Film categories include:
*Narrative Feature 
*Narrative Short
*Documentary Feature 
*Narrative Short Documentary 
*Short Animation 
*Music Videos 
*Virtual Reality and New Media

Because of their partners. award winners and nominated films are eligible for nationwide theatrical distribution, DVD distribution and TV broadcasting in Japan. Awards also are given to Virtual Reality winners.

The Mt. Fuji – Atami Film & VR Festival (MFAFF) is an annual film festival meant to showcase innovative independent cinema and new virtual reality from around the world by up-and-coming artists. As well as award-winning works selected by our sister festival in Europe: The  ÉCU European Independent Film Festival and advisory from The Busan International Film Festival.

MFAFF hopes to be the voice and representation for films with a unique voice and message, regardless of how low the budget might be.

They also add: "We are aiming to inspire, motivate and award new talent with a revitalized film festival that all of Japan can be proud of.

The Mt. Fuji – Atami Film & VR Festival accepts all forms and genres: short films, medium length films, feature films, drama, experimental, comedy, horror, slow cinema, science fiction, fantasy, animation, documentary and they allow for special prizes for students and films shot in Atami. They also have a special Virtual Reality center to showcase new Virtual Reality projects and creators.

The Mt. Fuji – Atami Film & VR Festival aspires to become Japan’s most famous and successful film and Virtual Reality festival.

Mt. Fuji Atami Film & VR Festival proudly accepts entries via, the world's best online submission platform. FilmFreeway offers free HD online screeners, unlimited video storage, digital press kits, and more. Click to submit with FilmFreeway.

Professional Sports vs. Video Gaming

I'd like to compare my friend Jake with his son... Jake was telling me that his son is "computer-game crazy!" Jake was comp...